Hi, I'm Rob Kerry.

I've been interested in business and computers all of my life. I started reselling watches and toys at school from my own printed catalogue at the age of 10, raised money for my local Scout group by creating a newsletter and selling advertising space at the age of 12, then started a website hosting company at the age of 14.

Moving to London as I entered my 20s, I built a small SEO team at a growing digital agency called STEAK. At the same time, I became deeply involved in the Search community, eventually working under Danny Sullivan to manage the communities at Search Engine Watch and a later spin-off of Search Engine Land.

Whilst speaking at my first US conference in Silicon Valley, I was headhunted and joined PartyPoker. Our team built a groundbreaking SEO strategy that led the company to ranking top of Google for the biggest Poker terms, in dozens of countries and multiple languages. When the US outlawed gambling online and the company became less fun, the SEO team left and founded an agency called Ayima.

I co-founded Ayima in 2007, building and training the global SEO team as Head of SEO and then leading client strategy as the Chief Strategy Officer. At its height, Ayima employed over 150 people with six global offices and clients including Verizon, Macy's, ScienceDirect, Red Ventures, O2, Marks & Spencer, PokerStars, Bwin, Travelzoo and British Airways. The agency floated on the NASDAQ (First North) with eight-digit revenues at the end of 2018 and I left the following year.

Since then, I've moved out of London to rural Somerset with my wife and two children. As a private consultant, I've provided SEO and Ecommerce support to brands including Checkout.com, Paperchase, Seasalt, Seccl, Surewise, Bidvine and several agencies. I'm now contracted to lead the SEO strategy of Kingfisher Group, across their portfolio of brands including Screwfix, B&Q, TradePoint, Castorama and Brico Depot.

I still enjoy building software in my spare time, between work and family life. I'm currently building a CRM system for Digital Marketing agencies, called Netrilla.

If you would like to work with me, hire me or just say "hello", my email address is [email protected].

Thank you for stopping by.

  • Netrilla - CRM for SEO & Digital Marketing Agencies
  • Ecommerce FM - Ecommerce SEO Podcast
  • Agencyside - Podcast about running a Digital Marketing agency
  • Job In SEO - SEO Jobs website that's free to use and list jobs on.