Expired Domains & Drop Catching
What is “Drop Catching”? It’s the process of acquiring a previously registered domain name, as soon as is…
Structured Data & Featured Snippets
What is Structured Data? It’s a way of helping search engines to understand your content and the data…
SEO for PDF and other non-HTML files
Do PDF files have any SEO value? PDF files often hold lots of great original content, but they’re…
Seasonal & Sales Ecommerce Pages
What are seasonal pages? They are parts of your website that only exist for certain parts of the…
Building the Perfect Product Page
What makes the perfect product page? I would break it down into a few different categories: What is…
The History & Future of Fashion Ecommerce
This week’s post features our special guest, Miriam Lahage. Miriam was formerly the CEO of FigLeaves.com, plus a…
How Google Crawls Your Website
How does Google get information about your website? We can break it down into three core tasks; crawling,…
Ecommerce Website Security
Why is Ecommerce Security important for SEO? They’re intertwined – Google doesn’t want to list compromised websites in…
SSL Certificates & Trustmarks
What is Ecommerce Security? I would split the topic into two categories (which overlap quite a lot): Both…